Friday, May 25, 2012

NETWORKING SUPER POWERS FOR YOUR BUSINESS

You may be surprised to know that I am shy. People usually are. They see me speaking at a luncheon or Chamber function. It's much easier to speak to a room of people who are interested  in what I have to say (at lease I think they are) than it is at a cocktail reception or business after hours where I have to make small talk. If I had to network that way for my own small business, I would be terrible.

Yet, networking is vital for your business. And there is tremendous value in this collaboration for our local tourism industry. Our rural community is increasingly seen as a place for entertainment, leisure activities, and an alternative to a busy urban area. Visitor requests for information are more than three times what it was at this time last year. We can thank the beautiful cultural heritage of the Palouse region for this increased interest and can use this identity marker as a means to promote our farm products, cottage industries and other local producers through rural tourism.

Using our heritage for promotion is not only a fashionable trend right now, but also shows a community's social, economic and political determination. We are discovering a new-found interest for our own rural identity, and as tourists come into the area, they buy local products, eat in local restaurants and represent a sizeable source of income.




Visitors are intrigued when a restaurant features locally grown products or a boutique hotel has locally made lotions and soaps in each room. Let's work on promoting the region as a whole! This requires building these business relationships between grower/manufacturer and retail. The Pullman Chamber offers many networking options each month to get out and hobnob with other business owners - meetings, luncheons, and after-hours. What a great way to find that new product for your business, or a new way to incorporate the Palouse into your business identity.

And if your shy? Do what I do and check out the daily posts on the Chamber's facebook page and be armed with a current topic to talk about!

Vicki,
Tourism Director


Monday, May 21, 2012

Visitor Education

There are many things about being the Executive Director of the Pullman Chamber I enjoy.  The community members, business owners, and students that we work with, the visitors that reach out to us for information about Pullman and our region, and the co-workers and volunteers that make going to work so much fun.

The diversity in what we do and the day to day surprises are what keep me excited about going to work.  Every day brings new adventures and new inquiries.  With those questions, usually comes education for all of us here at the Chamber office.  I would venture to say that no visitor leaves here without a great understanding of our community, our region and our university.  If a visitor asks about something that one staff member can't answer, it's easy for one or another of us to jump in to help.  With that collaboration comes learning more about our area from each other.  Hence, the education!

We also learn from our visitors.  We learn that Pullman is, indeed, a safe and welcoming place.  Several times a week we have guests tell us how much we've helped them and how friendly we all are.  Often we have visitors who are here for a few hours while their pet is at the Veterinary Hospital or maybe even a few days to visit the campus or friends and family.  They stop in and are welcomed by a friendly and knowledgeable staff who send them out with maps, brochures, ideas, and of course, smiles.

We've been visited by a bicyclist who started in western Washington and was traveling across the country to Florida.  He camped in Pullman and shared with us his musical talents playing his accordion in our office.   Another visitor shared with us the sad story of the two dogs she was bringing to the Vet hospital.  Both were going through cancer treatments and she was renting a home to stay in for the extended stay.  She appreciated having a friendly and sympathetic ear to talk to. And yet another time we had a mens' quartet stop in to sing us a few songs before heading out to a paying job.  Oh, the variety of visitors~

Each of the staff here at the office has specific jobs that we do to keep the Pullman Chamber of Commerce working like a well-oiled machine, but together we work to make sure our visitors and tourists to Pullman enjoy their stop and want to come back soon.  I think we do a great job!

Marie~ExDir



Wednesday, May 9, 2012

Social Media Revolution

Back in March, Vicki and I attended the WFEA (Washington Festivals and Events Association) Conference representing the National Lentil Festival and Pullman Chamber of Commerce. We learned a lot about what is happening in the worlds of festivals, events and tourism in Washington State, but one thing that really caught my attention was the emphasis on social media in both the workshops and casual conversation between the conference attendees. Even though I was in college during the "birth of Facebook" and many other social media sites, it was very eye opening to me how much social media is being used in the BUSINESS WORLD! Until then, I had thought of social media as something that was used primarily on a personal level.

I have had a personal Facebook account since it first became available at WSU - as you know in it's beginnings Facebook was only available to college students and only to a limited number of schools. My boyfriend at the time (now my husband of 5 years) was going to school at USC and was able to get a Facebook account a lot sooner than I was and I was so jealous! But I digress... :)

Now, of course, almost anyone or any organization can create a Facebook account. However, as I said, I  had no idea how social media was really being used for marketing purposes until I went to this conference. While I could provide pages and pages of information I picked up on this topic, I think a better way to get the initial idea across is to share this video that was played during several different sessions I attended at the conference.


As business owners and operators, employees, sales people, event planners and individuals, I think this video is a must see! :)

~ Amberly, Event Coordinator

Wednesday, April 25, 2012

Drive Safely on the Palouse

All of the rain the Palouse received in March has made the recent warm, sunny weather even more welcome. The warm weather also brings out all kinds of vehicles traveling on our highways and rural roads. The bikers, both bicycle and motorcycle, have been out and about in the nice weather. I have also noticed farm equipment on the roadways moving from field to field. It is a beautiful time of year and also a great time to think about your driving habits. Driving safely is important all of the time but something about the spring weather seems to make us all carefree and perhaps a bit more distracted when driving. The months of May and June will be filled with graduation ceremonies and outdoor celebrations. Lots of visitors to the area will be out and about looking at our beautiful scenery. As you drive through our neighborhoods and small towns be aware of the visitors, bikers, walkers, and children who are out and about enjoying the sunshine.
PLEASE DRIVE SAFELY!
Debbie ~ Office Manager

Friday, April 13, 2012

No More Rinse and Repeat


This is something you should really ponder. The tourism and event industry, like any business, is facing changes. People are no longer happy with the "same old, same old," and we need to try new, creative approaches that leave an impact. One example is your website. If it's look hasn't changed in the last two years, you can consider it outdated. Pay attention to Pinterest. Most likely you are one of the followers on Pinterest.com or the similar Gentlemint.com (like Pinterest for dudes). This new format is the wave of the future. People want their information "bite sized" and visual. Pinterest does just that. You can choose your entry point and dive right in.

So take a look at your website. Is it text-laden? How long are your emails? What are you doing to share your information more visually? How much video is on your site? I have spent the last couple months loading close to 200 photos on the Chamber website, and that is still not enough. We need video. Youtube is the second largest search engine in the world. People want and expect video. So I started simple, adding photos to every article (like this one!) and I hope to shoot short, 2 minute videos this summer to post instead of wordy articles.

It's media snacking and it's here to stay.

Friday, March 30, 2012

Lentils are tiny but mighty, easy to make into a meal

from The News Tribune-Tacoma, WA

You gotta love the lentil. The small, lens-shaped legume lets its showy cousins, the bean and the pea, take the spotlight. But cooks the world over know that lentils are an easy and quick preparation with a unique flavor. This is a food that plays well with others. From a nutritional standpoint, lentils are hard to beat. High in fiber and protein they also are loaded with folic acid, iron, phosphorus and potassium, according to the Mayo Clinic. Lentils also are low on the glycemic index.
The flavor and texture of lentils are distinct from other legumes, but hard to describe. Joel Mertens, executive chef of X Group Restaurants and Catering in Tacoma, said the flavor has an earthiness with an almost meaty texture. Like most chefs, he appreciates the lentil’s ability to meld with other flavors and uses them in a wide variety of dishes. Mertens makes a popular lentil side dish, perked up with bacon, at X Group’s Asado restaurant.
“Lentils remind me of my childhood when my mother would make lentil and sausage soup ... the smell of the kitchen and the memories of being called into the house for dinner from playing outside in the tree house,” Mertens said.
Olympia food and features writer Stacee Sledge makes lentil tacos for her husband and two kids. “I love that it’s a healthier version of the greasy beef and taco seasoning packet recipe I grew up on in Iowa. Substituting lentils for beef means no guilt, it’s cheaper to make, and tastes just as yummy. Call me a convert.”
The Palouse region of Washington and Idaho grows 25 percent of the lentils in the United States, according to Pete Klaiber, director of marketing for the USA Dry Pea & Lentil Council. The organization supports agricultural research, product research and marketing.
Klaiber works for both the Washington and Idaho commissions of the national council. But, by design, his commute between the two takes just moments.
“The state line runs through my office,” Klaiber said. The office was purposely built on the border to satisfy requirements that each state’s commission have offices in its own state. Visitors know they’ve driven too far if they see the “Welcome to Idaho” or “Welcome to Washington” signs on the road between Pullman, Washington and Moscow, Idaho.
Lentils are so big in the Palouse that Pullman holds an annual National Lentil Festival each August.
Festival director Amberly Boone said the event started 24 years ago because, “It was a wonderful bragging point for Pullman and something we should celebrate. Not just Pullman, but the whole Palouse.”
The festival kicks off with a 350-gallon bowl of lentil chili ladled up free to festival goers. “It’s actually stirred by a canoe paddle,” Boone said.
It gets stranger. Festival goers can enjoy a lentil pancake breakfast and top off their meal with lentil ice cream. “It’s good though. It really is,” Boone insisted.
The festival also features the Legendary Lentil Cook-off. Last year, 118 recipes were submitted. Though some are on the fringes of the culinary world, most reflect what lentils are known for: soup, chili, salads and side dishes.
Though gaining in popularity in the U.S., more lentils are exported than consumed here. Klaiber said 70 percent of the Palouse crop is exported, mainly to India and Spain.
David Weitz, the manager of Steve and son Kevin Mader’s farm just outside Pullman, ships a good portion of their lentil crop overseas. “They are a big protein replacement. Vegetarians love them. The biggest buyers are in India,” Weitz said.
The six-generation Mader farm grows a few hundred acres of lentils a year consisting of seven to 10 varieties. Lentils come in a variety of sizes and colors including yellow, pink, green and brown. It’s the brown that’s putting Washington on the lentil map.
“The Palouse region is a niche growing area for Pardina, a Spanish brown lentil,” Weitz said. Consumers can buy the smallish lentils under the farm’s Palouse Brand on Amazon.com and in a few select stores. Though the Maders grow a variety of legumes, their other “hot” crop is garbanzo beans. “Garbs are taking over,” Weitz said.
Because the Maders both grow and package their lentils, they have added a QR code to their packaging that allows consumers to determine when the crop they are purchasing was harvested and even locate the exact field it was grown in via Google Maps.
“One of the things grocery managers are always telling us is that people want to know where their food is coming from,” said Sara Mader, vice-president of sales and wife of Kevin.
The waist-high lentil plants are grown in fields much like alfalfa. After the pods mature, the plants are left to dry. They are then mechanically harvested, usually in August.
One of the lentil’s appeal is its quick prep and cooking time. Unlike beans and other legumes, lentils do not require presoaking, only washing. After that they cook in 15 to 30 minutes.
Though lentils come in a wide range of types, the newbie lentil cook can start with three main varieties:
Brown lentils: These soften easily, making them ideal for soups.
Green (French) lentils: These stay firmer when cooked and have a more distinct flavor. Use in salads.
Red lentils: A pretty pink when dried, they turn yellow when cooked. With a mild and sweeter taste, they are used in purees and Indian daals.
Craig Sailor: 253-597-8541
craig.sailor@thenewstribune.com
RECIPES
Lentil Tacos
1 finely chopped yellow onion
2 garlic cloves, minced
1 teaspoon olive oil
1 cup dried brown lentils, rinsed
1 tablespoon chili powder
2 teaspoon ground cumin
1 teaspoon dried oregano
2-1/2 cups low-sodium chicken broth
Toppings:
fresh salsa
sour cream
shredded cheddar cheese
Saute onion and garlic in olive oil until softened. Add lentils, chili powder, cumin and oregano, then cook and stir for a minute or two.
Add broth and bring to a boil. Cover and reduce heat to a simmer. Check lentils for doneness at 35 minutes; it can take as much as 45 minutes. Uncover and cook for a few minutes until any remaining moisture dissipates.
The lentil preparation can be used in tacos, burritos or tostadas.
Swirl a bit of sour cream onto a tortilla and then heap about 1/4 cup of the lentil mixture on top of that. Top with a bit of shredded cheddar and a dollop of salsa. Sliced red onion can make a flavorful and colorful garnish.
Source: Stacee Sledge
Marinated Lentilles du Puy
Yield: 4 servings
Vegetable oil
3 medium red beets with greens
2 cups dried French green lentils (lentilles du Puy)
2 cloves garlic, peeled
1 bay leaf
1 cinnamon stick
8 cups vegetable stock, chicken stock or water
1 large red onion, thinly sliced
3/4 cup store-bought citrus vinaigrette or homemade orange vinaigrette (see note), divided
Salt
Freshly cracked black pepper
1 large or 2 small heads romaine lettuce, leaves washed and dried
3 medium oranges, peeled, seeded and sectioned
1/2 cup toasted walnuts, coarsely chopped
Preheat the oven to 350 degrees. Coat the bottom and sides of a shallow baking dish with vegetable oil.
Trim the leaves from the beets, discarding any bruised or rotten leaves. Set the greens aside. Scrub each beet and place in the prepared baking dish. Cover tightly with aluminum foil and bake until beets are fork-tender, about 1 hour. Let the beets cool to room temperature, then slip them out of their skins and slice into 1/4-inch-thick rounds.
Meanwhile, cook the lentils. Combine lentils, garlic, bay leaf, cinnamon stick and stock in a large pot. Bring to a boil over high heat, reduce to a simmer and let cook, covered, until lentils are almost tender, 30 to 40 minutes.
Trim away and discard the tough stems from beet greens. Stack the leaves, roll them into a tight cylinder, and cut them crosswise into 1/4-inch ribbons. Add the sliced beet greens to the lentils, and continue cooking until the lentils are fully tender, but still hold their shape, about 10 minutes more.
Drain off excess liquid, and discard bay leaf and cinnamon stick. Transfer lentils to a large bowl; let cool to room temperature.
Toss the red onion into the lentils. Make sure the vinaigrette is fully combined and add 1/2 cup to the lentil mixture, tossing well to coat. Season with salt and pepper to taste, then cover and refrigerate.
In another bowl, toss beets with the remaining 1/4 cup dressing. Cover and chill. Recipe can be prepared to this point up to 2 days in advance.
About an hour before serving, bring the beets and the lentil mixture to room temperature. When ready to serve, place romaine lettuce leaves on one large plate or divide among 4 small serving plates. Overlap beets on top of romaine, mound the lentil salad over that, and scatter orange sections and toasted walnuts on top.
Note: To make your own orange vinaigrette, combine the juice and grated zest of 1 orange, 1/3 cup extra-virgin olive oil, 2 tablespoons red wine vinegar, 1 clove pressed garlic, 1 teaspoon coarse salt and 1 teaspoon honey or maple syrup in a jar with a tight-fitting lid. Shake well to combine, then taste and add more sweetener if desired. Use immediately or refrigerate for up to 10 days. Yield: 3/4 cup.
Source: Adapted from “Bean by Bean” by Crescent Dragonwagon (Workman, 2012)
Punjabi Special Daal
1/2 cup whole Urad daal (black beans)
1/2 cup whole Munghi daal (green mung beans)
2 tablespoon Red Rajma (red kidney beans)
1/4 cup Chana daal (yellow lentils)
1 tablespoon fresh garlic paste
1 tablespoon ginger paste
1 teaspoon cumin seeds
1 onion chopped
1 tomato chopped
1/2 teaspoon turmeric powder
1/2 teaspoon Garam Masala
Red chili powder and salt, to taste
2 tablespoon oil
2 tablespoons butter
Chopped cilantro leaves to garnish
Mix all daals (beans and lentils) together and wash well.
Put daals in a pot and add water, salt and turmeric powder.
Cook on high heat to boil and then cook daal until soft, about 45-50 minutes on medium heat.
In a pan heat oil, add cumin seeds, garlic and ginger pastes and fry until light brown. Add onions and fry until golden brown. Then add tomatoes and fry till soft. Then add masala and fry for just a moment.
Add cooked daal and stir on medium heat. Remove from heat when it boils. Add butter and garnish daal with cilantro leaves.
Serve hot with naan, roti, paratha (flat breads) and rice.
Source: Amarjit Randhawa; India Mahal, indiamahal.com, 253-272-5700
Lentil Salad with Warm Goat Cheese
Serves 4 or 5
1 5-ounce log of quality fresh goat cheese, such as Laura Chenel
1/4 cup plus 3 tablespoons extra-virgin olive oil
1/2 teaspoon freshly ground black pepper, plus more to taste
1 cup French green lentils
1 teapoon salt
3 sprigs fresh thyme
1/2 cup finely minced celery
1/2 cup finely minced carrot
2 large cloves garlic, minced
1/4 cup snipped chives, plus more for garnish
2 tablespoons red wine vinegar
12 slices baguette, cut diagonally
Cut goat cheese into 4 or 5 equal pieces and place in a baking dish just large enough to hold them. Cover with 1-1/2 tablespoons of the olive oil and the 1/2 teaspoon of pepper.
Put the lentils in a saucepan and add cold water to cover by 1-inch. Add the salt and the thyme sprigs, and bring to a simmer over medium heat. Adjust the heat to a low simmer and cook until lentils are just tender, about 20 minutes. Drain and remove thyme.
While lentils are cooking, heat 2 tablespoons of the olive oil in a small skillet over medium heat. Add the celery, carrot, and garlic and saute until softened, about 5 minutes.
In a bowl, combine the drained lentils, sauteed vegetables, remaining 1/4 cup olive oil, 1/4 cup chives, 2 tablespoons vinegar, and salt and pepper to tast.
Preheat broiler. Toast baguette slices on both sides.
Reduce oven temperature to 325 degrees. Bake the goat cheese until they are warm and jiggle a little when touched, about 6 to 8 minutes. Divide lentils among 4 or 5 plates. With a spatula, place a warm goat cheese round on each mound of lentils. Top with a bit of snipped chives and drizzle of oil from the baking dish. Put 2 or 3 toasts on each plate and serve immediately.
Source: Leann Willard, Bayview School of Cooking
Asado Bacon Stewed Lentils
Yields: 4 servings
4 ounces bacon, chopped
4 ounces red onion, diced small
1 and 1/2 cups chicken broth
2 ounces white wine
34 cup dry red lentils
1 teaspoon chicken base
1/4 teaspoon cinnamon
1/4 teaspoon cumin
1 tablespoon maple syrup
14 cup green onions thinly sliced thin
Salt and pepper to taste
Saute bacon until brown and almost crispy. Add onions and cook them until soft. Add chicken base. Deglaze with wine and add lentils. Add chicken broth, stir in seasonings, stirring periodically. When lentils are al dente, add syrup, and season with salt and pepper to taste.
When liquid is absorbed, stir in green onions and serve.
Source: Joel Mertens, X Group Restaurants and Catering (Asado, Masa, Engine House No. 9, Choripan by Asado; xgrouprestaurants.com/
Caramel Lentil Brownies with Sea Salt
1 cup cooked lentil puree
2 cups flour
2-13 cup sugar, divided
34 cup cocoa
1 teaspoon baking powder
1 teaspoon salt
12 cup water
12 cup vegetable oil
2 teaspoon vanilla, divided
12 cup caramel ice cream topping
8 ounces cream cheese, softened
1 egg
Sea salt for sprinkling
Preheat oven to 350 degrees. In a large bowl, stir flour, 2 cups of the sugar, cocoa, baking powder and salt. Beat in water, oil, lentil puree and half of the vanilla. Pour into a greased 9-by-13 baking dish.
In a small bowl, beat remaining sugar with caramel topping, cream cheese, egg and remaining teaspoon of vanilla. Swirl through brownie batter with a knife.
Bake 25-30 minutes, or until a knife tests clean when inserted into center. Sprinkle with sea salt. Allow to cool, then cut into squares and serve.
Source: Joni Hilton, The National Lentil Festival

Read more here: http://www.thenewstribune.com/2012/03/21/v-lite/2075952/tiny-but-mighty.html#storylink=cpy

Friday, March 16, 2012

Tase T. Lentil makes an appearance in Illinois!

Tase T. Lentil, Chel C. Chickpea and Dan D. Pea
The National Lentil Festival is proud to announce that Tase T. Lentil and his friends Dan D. Pea and Chel C. Chickpea were recently included in the Illinois Child Care Bureau News about national nutrition month!

The Illinois Child Care Bureau is a sponsoring agency of the Child and Adult Care Food Program (CACFP) and supports licensed day care home providers and working parents with young children. In their March newsletter there was an article titled "Offer More Cooked Dry Beans or Dry Peas as a Meat Alternate" containing information about cooking with dry peas, lentils and chickpeas. The article featured characters Tase T. Lentil, Dan D. Pea and Chel C. Chickpea and gave home day care providers many excellent ideas for serving dry beans and peas to children. You can view the newsletter here!

Congratulations to Tase T., Dan D., and Chel C. on this national coverage! :)

~Amberly, Event Coordinator