Drive Safely on the Palouse

All of the rain the Palouse received in March has made the recent warm, sunny weather even more welcome. The warm weather also brings out all kinds of vehicles traveling on our highways and rural roads. The bikers, both bicycle and motorcycle, have been out and about in the nice weather. I have also noticed farm equipment on the roadways moving from field to field. It is a beautiful time of year and also a great time to think about your driving habits. Driving safely is important all of the time but something about the spring weather seems to make us all carefree and perhaps a bit more distracted when driving. The months of May and June will be filled with graduation ceremonies and outdoor celebrations. Lots of visitors to the area will be out and about looking at our beautiful scenery. As you drive through our neighborhoods and small towns be aware of the visitors, bikers, walkers, and children who are out and about enjoying the sunshine.
PLEASE DRIVE SAFELY!
Debbie ~ Office Manager

No More Rinse and Repeat

This is something you should really ponder. The tourism and event industry, like any business, is facing changes. People are no longer happy with the "same old, same old," and we need to try new, creative approaches that leave an impact. One example is your website. If it's look hasn't changed in the last two years, you can consider it outdated. Pay attention to Pinterest. Most likely you are one of the followers on Pinterest.com or the similar Gentlemint.com (like Pinterest for dudes). This new format is the wave of the future. People want their information "bite sized" and visual. Pinterest does just that. You can choose your entry point and dive right in.

So take a look at your website. Is it text-laden? How long are your emails? What are you doing to share your information more visually? How much video is on your site? I have spent the last couple months loading close to 200 photos on the Chamber website, and that is still not enough. We need video. Youtube is the second largest search engine in the world. People want and expect video. So I started simple, adding photos to every article (like this one!) and I hope to shoot short, 2 minute videos this summer to post instead of wordy articles.

It's media snacking and it's here to stay.