This is something you should really ponder. The tourism and event industry, like any business, is facing changes. People are no longer happy with the "same old, same old," and we need to try new, creative approaches that leave an impact. One example is your website. If it's look hasn't changed in the last two years, you can consider it outdated. Pay attention to Pinterest. Most likely you are one of the followers on Pinterest.com or the similar Gentlemint.com (like Pinterest for dudes). This new format is the wave of the future. People want their information "bite sized" and visual. Pinterest does just that. You can choose your entry point and dive right in.
So take a look at your website. Is it text-laden? How long are your emails? What are you doing to share your information more visually? How much video is on your site? I have spent the last couple months loading close to 200 photos on the Chamber website, and that is still not enough. We need video. Youtube is the second largest search engine in the world. People want and expect video. So I started simple, adding photos to every article (like this one!) and I hope to shoot short, 2 minute videos this summer to post instead of wordy articles.
It's media snacking and it's here to stay.
While I agree that video is needed/even expected in a lot of areas it can also be a turnoff to those of us with slower internet connections who cannot view the video ... I tend to spend more time on sites without video OR where they have the video available but also took the time to type out what the video was about ... I would hate to see the Chamber go completely to video as many people in the Palouse region cannot get better internet than what I am connected on right now.
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